Why a transaction fails?
A payment can be stopped at different steps across the transaction lifecycle for many reasons:
✓ consumer drops out because of too many steps
✓ technical issues across the value chain
✓ insufficient funds on the shopper bank account …
It also varies a lot based on the nature of your business and the types of transactions you are processing. However, no matter what type of business you have, it is always valuable to look at your data to optimize the payment process.